Kurt has been using Exxon gasoline for over ten years and is a completely faithful consumer of Exxon. If other gasoline companies tried to influence Kurt through heavy advertising, they PROBABLY would be unsuccessful BECAUSE
Group of answer choices
stimulus factors such as past experience and the characteristics of the individual would probably not be in the advertisement.
self-concept factors, such as ideal self, probably would not be in the advertisement.
they would probably appeal to physiological needs and not to self-actualization needs.
perceptual screens would filter out information not in accord with his existing beliefs and expectations.
Kurt’s need for self-actualization only can be fulfilled by Exxon.