1. How are new service products different from new physical products?
2. Why must you expect to lose money initially with a new product?
3. Why must you use the order Segment, Target, then Position?
4. What are the factors affecting price? Customer factors, market factors, internal factors.
5. "Ask for the order."
6. Consultative selling.
7. Why are the promise/product more important than distinctive assets?
8. What factors affect the retailer you choose to work with?