Media markets saturate consumers with a plethora of
advertisements, especially for pharmaceuticals (prescription and
over-the-counter). However, consumers oftentimes have difficulty
understanding the intention of these advertisements.
Find two Internet, two print, and two media advertisements
(television or radio) for medications (either prescription or OTC),
and analyze each advertisement on the following points:
Define the target market for the advertisement.
Describe the underlying message that the advertisement is
communicating.
Explain the assumptions that the advertisement is based on.
Discuss how the advertisement addresses cost, benefits, and side
effects.
From your research, what can you conclude about the advertising
methodology that the pharmaceutical industry directs at
consumers?