no salvage value. Pigeon Company's discount rate is 20%. The project would provide net
operating income each year for five years as follows:
Sales
$ 4,700,000
2,120,000
2,580,000
$ 830,000
1,010,000
1,840,000
$ 740,000
Variable expenses
Contribution margin
Fixed expenses:
of-pocket costs
Depreciation
Total fixed expenses
Net operating income
Advertising, salaries, and other fixed out-