QUESTION TWO
2.1 Define communication plan.
2.2 Differentiate between two approaches to communication.
2.3 Discuss top 10 tips for designing a communication
strategy.
2.4 Identify 3 advantages of adopting a team approach when
developing a communication strategy.
2.5 Dipping animals is one way of preventing infestation by
parasites such as ticks,
flies and fleas. As an extension worker you need to develop a MAP
model to create awareness about the importance of dipping.
2.5.1 Define what is meant by MAP model.
2.5.2 Develop a MAP module for this program using the following
headings: -
(a) Establish at least 3 key messages for the program mentioned
under 2.5
(b) Based on the case study, identify two key external audiences
for this
program. Substantiate your answers.
(c) Identify one internal communication objective for this
program.
(d) Identify one external communication objective for this
program.
(e) Develop two milestones for your program.