Sarthak works in a family-owned business organization as a marketing coordinator. The business is being jointly run by Raju Kapoor and his brother Suraj Kapoor. Since the firm is involved in the sale of marble stones like sandstone, limestone, etc., which are used as construction materials, the business primarily runs on credit sales. Most of the time, Sarthak remains confused as to how long he should grant credit to new clients. Being more experienced, Raju Kapoor insists on granting credit for a shorter duration to new clients. On the contrary, Suraj Kapoor insists that in order to expand their business, it is important to extend their customer base. Therefore, they should be granting credit on good terms to new clients as well. Identify and explain the principle of management being violated in the above case.