smriti works as a marketing manager in a small companythe com a new brand of room fresheners thr

1. Smriti is a marketing manager who wants to study the reasons for low sales of a new brand of

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Smriti works as a marketing manager in a small company. The company has launched a new brand of room fresheners through aggressive promotion. However, there is low demand for the product and its sales are low. Smriti decides to study the reasons for the product's poor performance through market research. Keeping in view that it will be impractical for her to handle it all by herself, she decides to form a team of executives. She gives them the necessary authority and assigns them to conduct the research and report back to her, so that she can make informed decisions. In the context of the above case, identify and explain the concept used by Smriti to share her workload with her subordinates.

          Smriti works as a marketing manager in a small company. The company has launched a new brand of room fresheners through aggressive promotion. However, there is low demand for the product and its sales are low. Smriti decides to study the reasons for the product's poor performance through market research. Keeping in view that it will be impractical for her to handle it all by herself, she decides to form a team of executives. She gives them the necessary authority and assigns them to conduct the research and report back to her, so that she can make informed decisions. In the context of the above case, identify and explain the concept used by Smriti to share her workload with her subordinates.

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