00:01
In the early 1980s, just as serious health effects were being noted, kellogg's changed the name of sugar pops to corn pops.
00:12
And other changes were made to make products seem more health conscious.
00:22
We're going to talk about the role of advertising in markets.
00:30
So identify an ad you have seen recently.
00:35
I chose the ad for hellofresh.
01:00
So hellofresh is basically a meal kit delivery service in which you get boxes of materials that, or materials and supplies that you would need to prepare healthy meals.
01:28
Discuss the role of advertising in the marketplace.
01:44
The first one is going to be marketing.
01:52
This is a process of business uses in order to satisfy consumer needs and wants using goods and services.
02:09
Then we have communication.
02:19
Advertising is a type of mass communication that reaches a broad audience.
02:28
Then we have the economic role.
02:35
Advertising leads to an improved standard of living by encouraging material consumption.
02:53
Then we have the societal role...