WIN $10,000! Pringles WHAT'S THE WHAT'S THE FLAVOUR? FLAVOUR? GUESS TO WIN $10,000! As can be seen, the packaging is black-and-white, giving no particular clue to the flavor inside. Mr Pringle on the logo looks puzzled. And the caption at the top of the packaging reads "what's the flavor? Guess to win $10,000. Therefore, it has been designed as a competition-based sales promotion. STUDENT QUESTIONS 1. Do you think that this campaign be likely to increase short-term sales? 2. Why would a consumer buy a product where they did not know whether they liked the flavor? 3. Why would the brand associate with the letters WTF, given this can also have a negative connotation? 4. Why would the brand run this sales promotion, rather than just introducing the new flavor straight to the marketplace? 5. Could this campaign help increase brand engagement overall? 6. Other than short-term sales, what other marketing goals could this campaign have for the brand?
Added by Steven A.
Close
Step 1
The campaign could potentially increase short-term sales by enticing consumers to enter the competition and try out the new flavor. Show more…
Show all steps
Your feedback will help us improve your experience
Adi S and 71 other Biology educators are ready to help you.
Ask a new question
Labs
Want to see this concept in action?
Explore this concept interactively to see how it behaves as you change inputs.
Key Concepts
Recommended Videos
An advertising company designs a campaign to introduce a new product to a metropolitan area of population 1 Million people. Let P(t) denote the number of people (in millions) who become aware of the product by time t. Suppose that P increases at a rate proportional to the number of people still unaware of the product. The company determines that no one was aware of the product at the beginning of the campaign, and that 50% of the people were aware of the product after 20 days of advertising. The number of people who become aware of the product at time t is: a) P(t) = 1 - e^(-5/2 t) b) P(t) = 1 - (1/2)^(1/20 t) c) P(t) = e^(-1/20 t) d) P(t) = (1/2)^(-1/20 t) e) P(t) = 1 - e^(-1/20 t) f) None of the above.
Jacob F.
Morton Food Products, Inc. is a regional manufacturer of salty food snacks. The firm competes directly with the national brands, including Frito-Lay, but only in the U.S. Southeast. Last year, Morton sold $300 million of its various chip products and hopes to increase its sales in the coming year by offering a new line of baked chips. The new product line is expected to generate $38 million in sales next year. However, the firm's analysts estimate that about 45 percent of these revenues will come from existing customers who switch their purchases from one of the firm's existing products to the new healthier baked chips. a. What level of incremental sales should the company analyst attribute to the new line of baked chips? b. Assume that 15 percent of Morton's existing customers are actively looking for a healthier snack alternative and will move to another company's baked chip offering if Morton does not introduce the new product. What level of incremental sales would you attribute to the new line of baked chips in this circumstance?
Akash M.
A company knows that a rival is about to bring out a competing product. It believes that this rival has three possible packaging plans (superior, normal, and cheap) in mind and that all are equally likely. Also, there are three equally likely possible marketing strategies (intense media advertising, price discounts, and the use of a coupon to reduce the price of future purchases). What is the probability that the rival will employ superior packaging in conjunction with an intense media advertising campaign? Assume that packaging plans and marketing strategies are determined independently.
Recommended Textbooks
Biology for AP Courses
Objective Biology for NEET
Introduction to General, Organic and Biochemistry
Transcript
Watch the video solution with this free unlock.
EMAIL
PASSWORD