The 1970s was America's age of , and the advertising of the time reflected this. Question 34 options: self-doubt class consciousness adopting traditional values serious, meaningful ads
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Using information from the essay, questions dealing with "The New Era" and “The Affluent Society” determine when the Consumer Culture became a fixture of American life. Was it in the 1920s or the 1950s? You may want to compare and contrast similar elements from each essay question. Some possible topics to discuss are: Who participated in the consumer economy? What impact did mass media have in the two eras: radio, movies, TV, advertising? How did each era deal with pluralism? What type of leisure activity did each era tend to favor? Remember that consumerism means people are identifying themselves based upon their ability to buy things.
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QUESTION 7 Major brands of the first successful personal computers were marketed to consumers with advertisements that... O a. avoided reference to techno-dystopias common in science fiction like 2001: A Space Odyssey O b. reassured consumers that computers were non-threatening, easy to use, and helpful • c. were empowering of women in a stifling world of male domination run by Big Brother O d.all of the above • e. none of the above
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In the digital age of marketing, special care must be taken to ensure that programmatic ads appear on websites aligned with a company's strategy, culture, and ethics. For example, in 2017, Nordstrom, Amazon, and Whole Foods each faced boycotts from social media users when automated ads for these companies showed up on the Breitbart website (ChiefMarketer.com). It is important for marketing professionals to understand a company's values and culture. The following data are from an experiment designed to investigate the perception of corporate ethical values among individuals specializing in marketing (higher scores indicate higher ethical values). Test whether there is a significant difference in perception among the three groups: marketing managers, marketing research specialists, and advertising specialists.
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