00:01
So here we have a monopolist who's facing the demand curve, q equals 70 minus p.
00:05
I don't think that minus sign got picked up perfectly by the website here.
00:11
But remember that demand slopes have to slope down.
00:13
So there's got to be a negative sign in there.
00:15
Can't be q equals 70p, then that's an upward sloping demand here.
00:18
We definitely don't have that.
00:20
So i can rewrite this as p equals to 70 minus q, and that's a straight line with a slope of one going from 70 to 70, right? and we have a marginal cost curve at six.
00:33
So here's my marginal cost curve, right? so a competitive market would price down here at this intersection of demanded marginal cost, but the monopolist doesn't want to do that.
00:43
If the monopolist prices at six, it won't make any profits.
00:46
We want to maximize profits.
00:47
So we have to find the optimal point to produce.
00:53
But the key thing that makes this problem really easy is we have perfect price discrimination.
00:58
And what is perfect price discrimination means? it means that everyone can get charged their maximum benefit.
01:08
So the very first person values this at 70.
01:11
So the monopolist goes to the first person, says, i'm selling it to you for 70.
01:16
Then the next person gets sold it for 69 .5...