Unprecedented publicity surrounding the O.J. Simpson murder case, which was tried in the 1990s, began a trend where almost all negative stories reported about the criminal justice system were accepted as accurate. true false
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J. Simpson murder case led to a trend where all negative stories about the criminal justice system were accepted as accurate. While it's true that the case received unprecedented publicity and may have influenced public opinion about the criminal justice system, Show more…
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O. J. Simpson's 1995 trial for murder was broadcast by many television and radio stations. Viewership and sales sagged as viewers skipped program-length product pitches to watch trial coverage on weekday mornings. Estimates of average infomercial sales declines due to the Simpson trial ranged from $10 \%$ to $60 \%$ across cities (Stuart Elliott, "Advertising: The 'O.J. Factor' Takes a Toll on Producers of Infomercials," New York Times, March $24,1995: \mathrm{C} 4)$ a. Use a graph similar to Figure 12.8 to explain why. b. Before the $O .$ J. Simpson trial, when a firm spent $\$ 1,000$ on commercial television time at $12: 30 \mathrm{p} . \mathrm{M}$. in Charlotte, North Carolina, its sales rose by $\$ 2,190 .$ If the firm bought $\$ 1,000$ of advertising time during the trial, was it advertising optimally? If not, should it have increased or decreased the amount it spent on advertising?
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