A survey was conducted of two types of marketers. The first type being marketers that focus primarily on attracting business (B2B), and the second type being marketers
that primarily target consumers (B2C). It was reported that 514 (86%) of B2B and 230 (55%) of B2C marketers commonly use a business social media tool. The study
also revealed that 302 (50%) of B2B marketers and 244 (58%) of B2C marketers commonly use a video social media tool. Suppose the survey was based on 600 B2B
marketers and 420 B2C marketers. Complete parts (a) through (c) below.
a. At the 0.05 level of significance, is there evidence of a difference between B2B marketers and B2C marketers in the proportion that commonly use the business social
media tool? Let population 1 correspond to B2B marketers and population 2 correspond to B2C marketers. Choose the correct null and alternative hypotheses below.
Α. Ηο: πι = πα
Η₁: πι Επ2
ΧΟ. Ηο: πι 2 πρ
Η₁: πι <πρ
Determine the test statistic, ZSTAT
ZSTAT = 10.93
(Type an integer or a decimal. Round to two decimal places as needed.)
Ο Β. Ηο: πι Σπ2
Η₁: πι > πρ
Ο D. Ηο: πι Επ2
Η₁: πι = πλ
Find the rejection region. Select the correct choice below and fill in the answer box(es) to complete your choice.
(Round to three decimal places as needed.)
A. ZSTAT-
B. ZSTAT or ZSTAT >
OC. ZSTAT > +
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