00:01
So when it comes to characteristics that you will get attention, how and why for ad.
00:17
So here first characteristics is high contrast.
00:25
That is to make the ad stand out, we should use high contrast in terms of colors, shapes, etc.
00:35
That is this will make the ad more noticeable and easier to perceive.
00:40
For example, we can use a combination of black and white or other complementary colors.
00:45
Second is unusual or unexpected elements.
00:58
So by using unusual or unexpected elements, that is unique shapes or images that are not common in everyday life, so by using this people may seek attention or they capture attention very easily.
01:21
Third is motion or implied motion.
01:33
So seeing images that triggered movement or by seeing actual moving elements which capture people attention naturally.
01:46
So because of the movements of any images, messages or any visually appealing things...