You have an idea for a new product, but your current firm will not let you pursue it.
A. What should you consider when deciding if you want to go off on your own and start a business producing and selling this product? Include in your answer listing several pros and cons of staying with the existing firm and missing the opportunity versus starting a business. Include risk and return in your analysis. (1 page, 40 points)
B. You decide to try to give your product idea one more shot at your current firm. You had proposed it to your direct manager as your idea, and he/she shot it down. What can you do differently to try to get it accepted, and explain how you would go about that? It is important to address the concepts of "ownership of the idea" and also making sure others are not threatened. Will it adversely impact another existing product? How can you get those people impacted by that on board with your idea? (1 page, 40 points)