Chapter Questions
List the five levels of user engagement (5 Cs).
Describe viral videos and viral blogging.
How do ratings and reviews affect social commerce?
Identify several social recommendation tactics.
What are seven ways to create content that entices consumer engagement?
Why does collaborative content help companies?
What creates a solid social media reputation?
Which entities should be concerned about their reputations?
How can a company repair its reputation online?
Define SEO.
List six important awareness/exposure metrics.
List three important brand health metrics.
List four important engagement metrics.
List four important action metrics.
List two important innovation metrics.