Chapter Questions
Prepare brief notes explaining how the database has influenced marketing communications.
Discuss ways in which use of the Internet has assisted organisations to develop their marketing communications.
Identify different ways in which multimedia applications might be configured.
Why has the use of mobile communications been slow but is now about to increase rapidly?
Why is interactivity so important in contemporary marketing communications?
How would you advise a website be designed from a marketing perspective?
To what extent can digital marketing assist marketing?
Prepare notes identifying how digital media have affected the structure of the marketing communications industry.
List four differences between digital and conventional media.
What is convergence and how might this affect marketing communications?