Question

Why has the use of mobile communications been slow but is now about to increase rapidly? 

   Why has the use of mobile communications been slow but is now about to increase rapidly?
Marketing Communications: Brands, Experiences And Participation
Marketing Communications: Brands, Experiences And Participation
Chris Fill 6th Edition
Chapter 21, Problem 4 ↓

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In the early stages, factors such as high costs, limited infrastructure, and lack of widespread technology adoption hindered the growth of mobile communications.  Show more…

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Why has the use of mobile communications been slow but is now about to increase rapidly?
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