A magnetic field $\vec{B}=\left(\frac{B_{0} y}{a}\right) \hat{k}$ is into the paper in the $+z$ direction. $B_{0}$ and $a$ are positive constants. A square loop $E F G H$ of side $a$, mass $m$, and resistance $R$, in $x-y$ plane, starts falling under the influence of gravity. Assume $x$-axis is horizontal and $y$ is vertically downward.
The magnitude and direction of the net Lorentz force, acting on the loop when its speed is $v$, is
(A) $\frac{B_{0} a^{2} v}{R}$, upward
(B) $\frac{B_{0} a^{2} v}{R}$, downward
(C) $\frac{B_{0}^{2} a^{2} v}{R}$, downward
(D) $\frac{B_{0}^{2} a^{2} v}{R}$, upward