Chapter Questions
Why is the implementation of social commerce so complex?
What are the major elements of social commerce implementation? (Consult Fig. 11.1.)
What factors determine the deployment and adoption of social commerce?
Define social engineering and phishing.
What are the employee-related issues of social commerce implementation and use?
List the major social commerce system development and acquisition options.
Describe how Facebook and Twitter serve as social commerce platforms.
Name and briefly describe the most commonly used social commerce tools and platforms.
Describe how social commerce improves direct marketing.
Describe how social commerce transforms organizations.
Discuss the need for change management in deploying social commerce projects to e-businesses.