Chapter Questions
Describe the six steps of social media promotion.
Identify several social media markets.
What are the main communication objectives companies seek to achieve with customers and prospects?
List and define the five traditional promotional tools.
What is the most important criterion used by companies to select appropriate social media platforms for communication?
Define owned, paid, and earned social media.
Define all the types of owned social media.
What are the key advertising formats used in social media to aid commerce?
How is Facebook used for advertising?
How do marketers integrate online and offline communication plans?