Chapter Questions
Define social shopping and describe its drivers.
List the major benefits of social shopping.
List the major models of social shopping. Briefly describe their capabilities.
Describe ratings, reviews, and recommendations.
How do customers and patrons of establishments conduct ratings and reviews?
Relate recommendations to social reviews and ratings.
Describe social marketplaces and list their benefits.
Define group buying. How does it work with flash sales?
Define social communities and social clubs as they relate to marketing. How do they work?
Describe Kaboodle and list its major capabilities. Why is it so successful?
Define social marketplaces and describe what happens there.
Define virtual goods and explain why people buy them.
Describe the major shopping aids.
Describe social shopping in the near future.