Chapter Questions
What is strategy?
Describe the strategic planning process.
Why is a cyclic approach to strategic planning required?
What is a strategy map and how does it help in the strategic planning process?
List some of the reasons for justifying an SC investment.
Describe the risks of not conducting an SC justification study.
What are metrics? What benefits do they offer?
Describe KPI.
Describe the cyclical use of metrics as it relates to organizational performance.
What is Web analytics, and what role does it play in the justification of SC projects?
How do organizations measure performance and productivity? What are the difficulties in measuring performance and productivity?
Why is it difficult to relate SC investments to organizational performance? List the major reasons.
Define tangible costs and benefits.
How should management handle intangible benefits?
Define Gartner's hype cycle and describe its five stages.
Describe how the hype cycle can be used in SC.
List some difficulties in SC justification.
Describe the balanced scorecard methodology.
List and briefly describe three risk factors associated with practicing social commerce.
How can a social network be used to conduct market research?
How is conversational marketing used for market research?
Describe social media analytics.
Define and describe social intelligence.
Describe sentiment analysis.
Define computerized dashboard and explain its use in social media.
How is Facebook used for market research?
How is Twitter used for market research?