Chapter Questions
Describe the major components and structure of the online consumer purchasing behavior model (see Fig. 3.1).
List some major personal characteristics that influence online consumer purchasing behavior.
List the major environmental variables of the purchasing environment.
List and describe five major merchant-related variables.
List the five phases of the generic online purchasingdecision model.
Provide an example to explain the five phases of the generic purchasing-decision model.
Describe the AIDA and AISAS models and analyze their differences in illustrating online purchasing behavior.
Describe the major players in an online purchasing decision.
Define personalization and list some of its benefits.
Define cookies and explain their use in influencing customers.
Define behavioral targeting and describe how it is used.
Describe collaborative filtering.
Describe how social psychology and cognitive style influence shopping decisions.
What is social influence? Why is it so important?
Define social network theory.
Define WOM and list its advantages.
What are the benefits of social network analysis (SNA)?
Define the social graph and Facebook's Graph Search.
Define social capital and compare it to human capital.
Describe social support as it relates to social commerce.
Describe engagement in social media.