Question

Advertising directed toward children remains a hot topic among parents and educators. Many feel that advertising unfairly targets children and creates materialistic desires. By the time a child is three years old, she already knows many brands of products, such as McDonald's. What is your opinion of advertising to children? Is the current regulation enough, or should it be more stringent?

   Advertising directed toward children remains a hot topic among parents and educators. Many feel that advertising unfairly targets children and creates materialistic desires. By the time a child is three years old, she already knows many brands of products, such as McDonald's. What is your opinion of advertising to children? Is the current regulation enough, or should it be more stringent?
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Integrated Advertising, Promotion, and Marketing Communications
Integrated Advertising, Promotion, and Marketing Communications
Kenneth E. Clow,… 8th Edition
Chapter 14, Problem 26 ↓

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On one hand, advertising can provide information about products and services that may be beneficial to children and their families. It can also contribute to the economy by driving consumer demand. On the other hand, there are concerns that advertising targeted at  Show more…

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Advertising directed toward children remains a hot topic among parents and educators. Many feel that advertising unfairly targets children and creates materialistic desires. By the time a child is three years old, she already knows many brands of products, such as McDonald's. What is your opinion of advertising to children? Is the current regulation enough, or should it be more stringent?
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