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As a business and marketing advisor to a mediumsized business that tends to favor traditional forms of communication with their customers, outline how they could benefit from the communications revolution and how technology could have a positive impact on their sales and image. Take into account the fact that they may not even use email to a great extent. You should also assume that they do not have a website and cannot take payments electronically.

   As a business and marketing advisor to a mediumsized business that tends to favor traditional forms of communication with their customers, outline how they could benefit from the communications revolution and how technology could have a positive impact on their sales and image. Take into account the fact that they may not even use email to a great extent. You should also assume that they do not have a website and cannot take payments electronically. 
 
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Integrated Advertising, Promotion, and Marketing Communications
Integrated Advertising, Promotion, and Marketing Communications
Kenneth E. Clow,… 8th Edition
Chapter 3, Problem 22 ↓

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Increase customer reach: The communications revolution, particularly through technology, offers numerous opportunities for businesses to expand their customer base. By embracing digital communication channels such as email, social media, and online advertising,  Show more…

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As a business and marketing advisor to a mediumsized business that tends to favor traditional forms of communication with their customers, outline how they could benefit from the communications revolution and how technology could have a positive impact on their sales and image. Take into account the fact that they may not even use email to a great extent. You should also assume that they do not have a website and cannot take payments electronically.
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