Question

As you drive to school (or home) make a list of all of the billboards and outdoor advertising you see. Which are the most effective? Why? Which are the least effective? Why? How effective are billboards at reaching you with an advertising message? 

   As you drive to school (or home) make a list of all of the billboards and outdoor advertising you see. Which are the most effective? Why? Which are the least effective? Why? How effective are billboards at reaching you with an advertising message?
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Integrated Advertising, Promotion, and Marketing Communications
Integrated Advertising, Promotion, and Marketing Communications
Kenneth E. Clow,… 8th Edition
Chapter 7, Problem 26 ↓

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Step 1

Make a list of all the billboards you notice, including their content, design, and any other relevant details. Step 2: Evaluating effectiveness To determine which billboards are the most effective, consider the following factors:  Show more…

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As you drive to school (or home) make a list of all of the billboards and outdoor advertising you see. Which are the most effective? Why? Which are the least effective? Why? How effective are billboards at reaching you with an advertising message?
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