00:01
So, in this problem we assume that nike and adidas are operating in an oligopoly, and that they both have two options for pricing their shoes.
00:12
They have the option to charge a high price or an outrageously high price.
00:18
So we'll label those options for both players.
00:22
Let's finish this payoff matrix by putting in the payoffs.
00:28
If they both charge a high price, nike will earn $1 million.
00:33
And adidas will earn half a million dollars.
00:39
Of course these units are in millions.
00:42
If they both charge a very high price, nike will earn $1 .2 million and adidas will earn $0 .6 million.
00:55
This outcome here where nike charges a very high price and adidas just charges a regular high price, adidas earns 0 .5 million.
01:05
$5 .5 million, and nike earns 0 .8 million, or 800 ,000.
01:13
Finally, in this square, if adidas charges a very high price, they will earn 0 .3 million, and nike will earn 1 .7 million...