Question

Brand managers often become excited when something the company posts on the Internet goes viral and spreads like wildfire among consumers. What factors contribute to a brand's posting going viral? Discuss how the social media strategies listed in Figure $9.8 \mathrm{can}$ contribute to a successful viral marketing attempt or unsuccessful viral marketing. Of the strategies listed in Figure 9.8, which one would have the greatest chance of becoming viral? Why?

   Brand managers often become excited when something the company posts on the Internet goes viral and spreads like wildfire among consumers. What factors contribute to a brand's posting going viral? Discuss how the social media strategies listed in Figure $9.8 \mathrm{can}$ contribute to a successful viral marketing attempt or unsuccessful viral marketing. Of the strategies listed in Figure 9.8, which one would have the greatest chance of becoming viral? Why?

Integrated Advertising, Promotion, and Marketing Communications

Kenneth E. Clow,… 8th Edition

Chapter 9, Problem 26

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Step 1

- Emotional Appeal: Content that evokes strong emotions, whether positive or negative, tends to be shared more frequently. - Relatability: Content that resonates with a wide audience or taps into a common experience is more likely to be shared. - Timing: Show more…

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Brand managers often become excited when something the company posts on the Internet goes viral and spreads like wildfire among consumers. What factors contribute to a brand's posting going viral? Discuss how the social media strategies listed in Figure $9.8 \mathrm{can}$ contribute to a successful viral marketing attempt or unsuccessful viral marketing. Of the strategies listed in Figure 9.8, which one would have the greatest chance of becoming viral? Why?

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