Question

Describe an event marketing program. What must accompany the event in order to make it a success? 

   Describe an event marketing program. What must accompany the event in order to make it a success?
Integrated Advertising, Promotion, and Marketing Communications
Integrated Advertising, Promotion, and Marketing Communications
Kenneth E. Clow,… 8th Edition
Chapter 13, Problem 14 ↓

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It involves various marketing activities and tactics to attract and engage the target audience, generate interest, and ultimately drive attendance and participation. To make an event marketing program successful, several key elements must accompany the event:  Show more…

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Describe an event marketing program. What must accompany the event in order to make it a success?
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