Question

How could a set of guidelines to control the actions of bloggers and other influencers? 

   How could a set of guidelines to control the actions of bloggers and other influencers?
Integrated Advertising, Promotion, and Marketing Communications
Integrated Advertising, Promotion, and Marketing Communications
Kenneth E. Clow,… 8th Edition
Chapter 14, Problem 55 ↓

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Step 1

Define the purpose and scope: Start by clearly defining the purpose of the guidelines and the scope of their application. Determine whether the guidelines will be specific to a particular platform or industry, or if they will be more general in nature.  Show more…

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How could a set of guidelines to control the actions of bloggers and other influencers?
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