Question

How could social media and nontraditional media be used to supplement a traditional media campaign in this circumstance? 

   How could social media and nontraditional media be used to supplement a traditional media campaign in this circumstance?
Integrated Advertising, Promotion, and Marketing Communications
Integrated Advertising, Promotion, and Marketing Communications
Kenneth E. Clow,… 8th Edition
Chapter 7, Problem 51 ↓

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Step 1

Identify the target audience: Determine who the campaign is trying to reach and what platforms they are most likely to use. This could be done through market research or analyzing demographics and user statistics of different social media platforms.  Show more…

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How could social media and nontraditional media be used to supplement a traditional media campaign in this circumstance?
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