00:01
When we're talking about marketing or persuasion, we can look at two different routes of persuasion.
00:06
One would be the central route of persuasion.
00:12
And the other would be the peripheral route.
00:24
So when we're talking about the central route, that is essentially using data or facts in order to try to convince people based on that information.
00:35
So if we were trying to sell a specific item, we would use data such as this item will, has been shown based on research to help you lose weight or has been shown based on research to increase your drive and motivation or whatever it is that you're trying to sell.
00:54
So use facts and data in order to sell your item or convince people of the worthiness.
01:11
Now, the peripheral route is basically using one person to persuade another.
01:20
It's more of an indirect route...