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We Are Social compiled a 2016 report focusing on social media use in the Middle East. They found that 75 percent of the Qatar population were active users while the United Arab Emirates stood at 69 percent, Saudi Arabia at 40 percent, and Egypt at 30 percent. Overall, this showed a 17 percent rise compared to 2015. How might businesses leverage the social media use in your country?

   We Are Social compiled a 2016 report focusing on social media use in the Middle East. They found that 75 percent of the Qatar population were active users while the United Arab Emirates stood at 69 percent, Saudi Arabia at 40 percent, and Egypt at 30 percent. Overall, this showed a 17 percent rise compared to 2015. How might businesses leverage the social media use in your country?

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Integrated Advertising, Promotion, and Marketing Communications

Integrated Advertising, Promotion, and Marketing Communications

Kenneth E. Clow,… 8th Edition

Chapter 9, Problem 35

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Step 1

Identify the target audience: Businesses need to understand their target audience and which social media platforms they are most active on. For example, in Qatar, where 75 percent of the population are active social media users, businesses can focus on platforms Show more…

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We Are Social compiled a 2016 report focusing on social media use in the Middle East. They found that 75 percent of the Qatar population were active users while the United Arab Emirates stood at 69 percent, Saudi Arabia at 40 percent, and Egypt at 30 percent. Overall, this showed a 17 percent rise compared to 2015. How might businesses leverage the social media use in your country?

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