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What are the advantages of using in-house advertising resources that make it suitable for those involved in the process? 

   What are the advantages of using in-house advertising resources that make it suitable for those involved in the process?
Integrated Advertising, Promotion, and Marketing Communications
Integrated Advertising, Promotion, and Marketing Communications
Kenneth E. Clow,… 8th Edition
Chapter 5, Problem 9 ↓

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Cost-effectiveness: One of the major advantages of using in-house advertising resources is cost-effectiveness. By utilizing internal resources, companies can save on the expenses associated with hiring external advertising agencies or freelancers. This can be  Show more…

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