Question

What steps are involved in the personal selling process? 

   What steps are involved in the personal selling process?
Integrated Advertising, Promotion, and Marketing Communications
Integrated Advertising, Promotion, and Marketing Communications
Kenneth E. Clow,… 8th Edition
Chapter 11, Problem 19 ↓

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Step 1

Prospecting: This is the first step in the personal selling process, where the salesperson identifies potential customers or leads. This can be done through various methods such as referrals, cold calling, networking, or analyzing customer databases.  Show more…

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