Question

You have been asked to select an advertising agency to launch a new consumer brand in mainland China. For operational reasons, you will use a Hong Kong-based agency. Study the websites of the following advertising agencies. Follow the selection steps outlined in the chapter. Narrow the list down to two agencies and justify your decision. Then choose between the two agencies and justify your choice. a. Adbrownies (www.adbrownies.com) b. The Gate Worldwide (www.thegateworldwide.com) c. Alchemy Asia (www.alchemyasia.com) d. Brand Union (www.brandunion.com) e. Icicle (www.iciclegroup.com)

   You have been asked to select an advertising agency to launch a new consumer brand in mainland China. For operational reasons, you will use a Hong Kong-based agency. Study the websites of the following advertising agencies. Follow the selection steps outlined in the chapter. Narrow the list down to two agencies and justify your decision. Then choose between the two agencies and justify your choice.
a. Adbrownies (www.adbrownies.com)
b. The Gate Worldwide (www.thegateworldwide.com)
c. Alchemy Asia (www.alchemyasia.com)
d. Brand Union (www.brandunion.com)
e. Icicle (www.iciclegroup.com)

Integrated Advertising, Promotion, and Marketing Communications

Kenneth E. Clow,… 8th Edition

Chapter 5, Problem 33

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This could include factors such as experience in launching consumer brands, expertise in the Chinese market, creativity, digital marketing capabilities, client portfolio, and cost-effectiveness. Show more…

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You have been asked to select an advertising agency to launch a new consumer brand in mainland China. For operational reasons, you will use a Hong Kong-based agency. Study the websites of the following advertising agencies. Follow the selection steps outlined in the chapter. Narrow the list down to two agencies and justify your decision. Then choose between the two agencies and justify your choice. a. Adbrownies (www.adbrownies.com) b. The Gate Worldwide (www.thegateworldwide.com) c. Alchemy Asia (www.alchemyasia.com) d. Brand Union (www.brandunion.com) e. Icicle (www.iciclegroup.com)

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