After graduation, you get a HR job with a land reclamation and forestry service in Alberta. The company provides reforestation seedlings, site preparation, planting, and vegetation management services. Legislative standards require companies to return decommissioned wellsites to a forested state if originally forested. Thus, while there is a market for these services, the company is having difficulties recruiting planters, in particular - many of the sites are physically isolated and the climate can be harsh. You have been tasked with revamping the recruitment program – how do you get people interested in applying to work as tree planters?