We learned this week about advertising and marketing communications. According to
the APP (American Pet Products Association), the pet industry in the US was expected
to reach $99 billion in 2020.
No wonder why we keep seeing new pet product advertisements, brands and online
businesses catering to the pet parents. As a marketing manager, please answer the
following questions and post for everyone to see and discuss:
1. If you need to choose advertising media for pet products, what would your prime
choice be?
2. What type of appeals do you think work best for pet products: Informational or
Emotional?
3. How do you think life events like the COVID-19 pandemic, the US elections and
children/college students learning from home have affected the need for people to get
pets? Any benefits?