Question

We learned this week about advertising and marketing communications. According to the APP (American Pet Products Association), the pet industry in the US was expected to reach $99 billion in 2020. No wonder why we keep seeing new pet product advertisements, brands and online businesses catering to the pet parents. As a marketing manager, please answer the following questions and post for everyone to see and discuss: 1. If you need to choose advertising media for pet products, what would your prime choice be? 2. What type of appeals do you think work best for pet products: Informational or Emotional? 3. How do you think life events like the COVID-19 pandemic, the US elections and children/college students learning from home have affected the need for people to get pets? Any benefits?

          We learned this week about advertising and marketing communications. According to
the APP (American Pet Products Association), the pet industry in the US was expected
to reach $99 billion in 2020.
No wonder why we keep seeing new pet product advertisements, brands and online
businesses catering to the pet parents. As a marketing manager, please answer the
following questions and post for everyone to see and discuss:
1. If you need to choose advertising media for pet products, what would your prime
choice be?
2. What type of appeals do you think work best for pet products: Informational or
Emotional?
3. How do you think life events like the COVID-19 pandemic, the US elections and
children/college students learning from home have affected the need for people to get
pets? Any benefits?

We learned this week about advertising and marketing communications. According to
the APP (American Pet Products Association), the pet industry in the US was expected
to reach 99 billion in 2020.
No wonder why we keep seeing new pet product advertisements, brands and online
businesses catering to the pet parents. As a marketing manager, please answer the
following questions and post for everyone to see and discuss:
1. If you need to choose advertising media for pet products, what would your prime
choice be?
2. What type of appeals do you think work best for pet products: Informational or
Emotional?
3. How do you think life events like the COVID-19 pandemic, the US elections and
children/college students learning from home have affected the need for people to get
pets? Any benefits?

Added by Nicholas P.

Question

Please give Ace some feedback