The market for laundry detergents in a country has several players, each with a slightly differentiated product. Squeaky Clean Inc., produces and sells 20,000 tons of household laundry detergent in this market at a price of $4 per pack. Alex Dawson, the operations manager of the firm, thinks that a 50-cent increase in the price per pack of the laundry detergent will increase the firm's profits. The marketing manager, Rick Arnold, however feels that an increase in price will adversely affect the demand for its product and profits will actually decline.
Which of the following, if true, will strengthen Alex's argument?