00:01
So for the first part of the question, google analytics is primarily a web -using mining application.
00:27
Web usage mining focuses on analyzing user interaction and behavior on websites, including the tracking page view, click session duration, bounce rate, and conversion.
00:42
It aims to understand how users navigate the site, what content they found most engaging, and what factors influence their behavior.
01:17
Google analytics collects and analyzes this data to provide insights to website performance, users ' performance, and areas for improvement.
01:27
It helps website owners to optimize their online content and marketing strategies.
02:04
Based on user interface and historical data, second part of the question, google analytics smart lists utilize various data inputs to analyze and predict user engagement.
02:20
So three types of data that may be used as inputs for smart lists include first is behavioral data.
02:34
This data includes user actions on the website, such as space visited, time spent on each page, interaction with fonts or buttons, and conversion events.
02:44
Google analytics checks user behavior to identify patterns or engagement...