According to Cialdini, what is not true about association?
White House dinners are often used to bring legislators around before an important vote.
Call letters of songs are announced before a hit song in order to associate the song with the artist.
Associating a positive thing with a negative thing creates positive externalities for the customer.
We like things more when they are associated with good food.
We like things less when they are associated with a putrid odor.