00:01
In the given question, the marketer's argument for why an organization should embrace the marketing concept.
00:10
Basically, i will be discussing about the marketing concept and i will be summarizing the marketing concept and why it should be embraced in an organization in 6 points.
00:25
The first point says about the customer orientation which talks about that marketing concept emphasizes putting the customer at the center of decision making.
00:43
Customer first, that is the policy and understanding to meet the needs and wants of the customer.
01:07
Along with that also building strong relationships with the customer with deep to revenue growth and also that market argues that by embracing the marketing concept organization can develop a customer oriented culture which leads to long term success.
02:02
Since if the market and the company is prioritizing the customer needs and wants, they will eventually lead to success.
02:12
The second point talks about marketing understanding.
02:28
Since embracing the marketing concept requires organization to conduct thorough market analysis and research is very crucial as it leads to in -depth understanding of market and it includes customer preferences, what the competitors are doing, the trends will be taken care of, customer needs, customer preferences, looking upon the competitors, this all will be taken care of and to make informed decisions and strategies.
03:41
It also helps in identifying opportunities for anticipating changes and enhancements.
04:20
The third point talks about value creation.
04:35
Value creation is talking about that marketing concept it emphasizes creating value for customers.
04:42
The market argues that focusing on delivering superior value to the customers organization can differentiate themselves.
04:56
Superior value means sustainable competitive advantage and that would make them more advantageous over the other competitors and this value creation can be achieved through product innovation, it can be achieved through personalized experiences.
05:43
Superior customer service emphasizing on good customer service will lead to better customer satisfaction and giving them an upper hand and advantage in the market.
05:56
The fourth point is talking about integrated marketing efforts.
06:14
This means that marketers advocate for the integration of marketing efforts.
06:20
It is across all the organization aspects.
06:24
It aligns with functions such as operations that are operations, finance, customer service.
06:43
It can create a consistent leads to creation of cohesive and consistent brand.
07:10
And this integration also ensures that organization delivers delivering what is promised leading to loyalty towards customers, enhancing reputation and being trustworthy.
07:59
The customers will know that you deliver what you say.
08:04
So they'll be impressed and you'll have a long term advantage...