Gerry's Generator Supply is approached by Mr. Gladstone, a new customer, to fulfill a large one-time-only special order for a product similar to one offered to regular customers. Gerry's Generator Supply has excess capacity. The following per unit data apply for sales to regular customers:
Direct materials
$850
Direct manufacturing labour
50
Variable manufacturing support
100
Fixed manufacturing support
75
Total manufacturing costs
1,075
Markup (20%)
215
Estimated selling price
$1,290
If Mr. Gladstone wanted a long-term commitment for supplying this product, what price would most likely be quoted to him?
Question 6 options:
$1,290
$1,000
$1,200
$1,075
$1,400