McDonald’s is a leading global food service retailer, with more than 36,000 restaurants. It is Fortune 500 organization and it
places a strong emphasis on people development. In 2005, David Fairhurst was appointed McDonald’s Vice President for
People. One of his first priorities was to build the confidence and pride of the McDonald’s workforce. He gave particular
emphasis to the development of employee skills and motivation to continuously provide excellent customer service. He set
out a strategy consisting of three key elements:
· the development of employees by means of the provision of continuous learning opportunities, so that they can give
effect to the McDonald’s employee value proposition;
· educating McDonald’s 72,000 workforce on its strategy;
· ensuring that all employees contributed to McDonald’s overall business performance.
Question 2
With reference to the case study, investigate and discuss the human resource challenges that McDonalds might
encounter in their attempt to assess employees’ potential to develop, accept ownership, and ‘take on new directions
and responsibilities’. Include 2019--2023 intext references and reference list (20 marks)