Question 2 (1 point)
Many years ago, Ford's Taurus was the top-selling car in the United States for several years in a row. Several years into this period, as the year was coming to an end, Ford cut the price of the Taurus, hoping to keep using the claim that "Taurus is the best-selling car in America." Ford was using a \_\_\_\_\_\_\_\_ pricing strategy.
sales orientation
target profit
status quo
maximizing profits
target return