Question 2 (1 point)
Many years ago, Ford's Taurus was the top-selling car in the United States for several
years in a row. Several years into this period, as the year was coming to an end, Ford
cut the price of the Taurus, hoping to keep using the claim that "Taurus is the best-
selling car in America." Ford was using a ______ pricing strategy.
sales orientation
target profit
status quo
maximizing profits
target return