Defining Characteristics
Business Plan Component
Briefly describes the business concept and the business's major goals and objectives
Defines the business type, the customers it serves, the products and/or services it offers, the number of individuals it employs, its market position, and so forth.
Briefly describes how the company plans to organize its leadership team
Defines the industry to which the business belongs, the major characteristics of the industry, and the strengths and weaknesses of the industry's major competitors.
Describes the products and/or services the business is selling and why those products and/or services provide more value than those of the competitors.
Examines the current marketplace and the need for the product and/or service being offered; should include a competitive analysis and data about customers.
Describes detailed sales forecasts, promotion plans, and all scheduled advertising programs
Describes the business practices a company intends to implement in order to achieve the highest level of organizational and operational efficiency in order to maximize profits
Depicts such details as forecasted revenue over a period of time and funding committed by investors; also details the amount of capital required to continue operations